Gavin Edwards is a South African musician and songwriter whose sound blends rock, pop, and soul influences. His career spans international stages, beginning with the Irish band Franklin — signed by Brian McFadden of Westlife — which achieved chart success in the early 2000s. Returning to South Africa, Gavin’s powerful vocals and emotive performances earned him national acclaim as runner-up on The Voice South Africa. In 2024, he took centre stage as the new lead vocalist of Prime Circle, one of the country’s most successful rock bands. His music continues to showcase raw emotion, refined artistry, and timeless rock energy.