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The “i pledge” Men's campaign against Gender-Based Violence is a social consciousness initiative aimed at creating National Awareness, to encourage gender equality and show their support against gender-based violence.
The main objective of the campaign is to ask men to pledge in the fight against gender-based violence and to create awareness around the killing of young women and the damning effect it has on families and society. The campaign aims to urge society, especially men, to refrain from atrocities against women.