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In 1988 Vita Promotions, in conjunction with two individuals, both journalists, (Adrienne Sichel and Marilyn Jenkins) with a passionate interest in contemporary choreography and dance, launched the Vita Dance Umbrella in Johannesburg.
The focus of the Dance Umbrella was to offer a free and open platform to any form of dance as long as it was a new contemporary work.
The first edition of the festival opened in February 1989 with fourteen choreographers presenting work. Between 1988 and 1989, the producers managed to attract people from all sectors of the community and the Dance Umbrella heralded a celebration of the diversity of this country.
